Owning a website is a crucial part of owning a business especially in a young and growing city like Austin. There are a lot of factors that many small business owners overlook when it comes to their internet marketing strategies as a whole though. In this article, we are going to take a look at some of ways in which you can improve your online presence to gain more customers and how to find Austin SEO services that can help you easily expand your marketing efforts.
What are you using your business website for?
A lot of small business owners have a simple website that they only advertise on the side of their work trucks or on their business cards. The only people that see them are the people who are looking for their business by name. But, when you search for their product or service on a search engine, their website is nowhere to be found. So if you are using your website to gain more customers, that website is failing.
So what are we going to do to fix this?
The best and easiest way to get more people to know that your business exists is to find the customers that are searching for your product or service online already in the search engines. Search engine optimization is the process of getting a website to show up in a search engine like Google, Yahoo, or Bing when someone enters a related keyword. Google has a very sophisticated algorithm that looks for specific things when it determines whether or not a website is good enough to show in their results when someone is looking for specific information.
What to look for in a good SEO firm
A good SEO service will be able to optimize your website in a way to make sure that the search engines know that what your web property has to say is relevant to what people are searching for and is going to solve their problem in a way that is engaging. This is why social media and video are ranking so well for many search terms.
Going along with that, a really good SEO company will help you not only set up a great website that ranks on the first page of Google for tons of keywords that will put your website in front of potential customers, but will also make sure that your site is engaging and actually turns those visitors into customers. The best Austin SEO services will also create engaging social profiles and help you dominate the search engine results by blanketing the whole first page with all of your local business profiles like Facebook, Twitter, Yelp, Linked In, Better Business Bureau, Yellow Pages, and Four Square. just to name a few.
Think of the business you would be rolling in with all of this online exposure!
Local search engine marketing services
A lot of times people do not understand what all is involved with proper SEO services and will opt to outsource this service for a one time fee. A lot of these marketing firms will just send a few links to your site and charge a low to moderate fee that will probably not deliver very good results. If you are serious about using SEO as part of your business model, which only makes sense in a world that is ever increasingly driven by the internet, you need to treat your SEO consultant as a business partner. After all, this is the person who is going to be bringing in the majority of your customers if they are doing their job right…
So you want someone that is local that you can talk to in person. You want a person that really cares about involving you in the process of getting these new customers. Check out this video below to get started with a great local Austin SEO company: