The Importance of Social Media With SEO

Whether it is Facebook, Youtube, Twitter, or Pintrest, just about everyone I meet has some kind of social media profile. Even if social media1it is as simple as an Instagram account (which my mom even has now), it is virtually impossible to talk to anyone that isn’t connected via the web. With so many people tweeting, posting, and sharing, these social websites are so interlinked and there is so much activity that it is impossible to ignore the weight of authority on the internet these days.

There are so many links going in and out of these massive social sites that Google knows and understands people trust and use them. The more trust that Google and other search engines see in a website, the more they are going to rank those sites in their searches when relevant. So if you are a business owner, it makes sense that you would want to have some of these  profiles for your business. This is a great way to not only engage your customers and give them a sense of trust and brand awareness, it is a great way to keep them coming back to your business through promotions or reviews.

You see, people trust other people whether they want to admit it or not. If they search for something and see that a business got a ton of great reviews from other people, they are more likely to think that they should like that business too.

The other great reason to have some social profiles is so that you can have some authority in the search engines. When you have active profiles like a Yelp or Facebook page, you can potentially rank that page as well as your website and a video on the first page of Google which will give a lot of exposure to your business with the people  that are already in the market to buy your product or service.

So, with so many different social media platforms available out there, how do you decide which ones are going to benefit you the most with your seo efforts? The easiest way to decide on the profiles that you should use is to just do a Google search for your main keywords and see what is ranking already. Google will tell you what is already working. Search through the first few pages and see what shows up already. Most of the time it will be Yelp and Facebook, but you may discover a few new ones that you didn’t even know existed.

Setting up all of these social profiles can be time consuming and they have to be set up properly in order for them to do you much good. Hiring an Austin SEO expert for local Austin social media marketing can be very beneficial to save yourself time and actually provide a very high ROI when you can start to dominate the whole first page of Google with these social profiles, pushing out your competition completely.

Here are some of the tools I use to do research on websites and social profiles:


How can an Austin search engine marketing company generate more leads for your company?

Every smart business owner knows that marketing is an important part of being successful Austin SEOand growing. If you want to get more new customers, you need to have a solid marketing plan to bring in new people or at least get your brains name in front of them. Having a website and a very clear online presence is one of the best ways to make sure that potential customers know about you and understand that you have what they need. With an Austin SEO company, you can make sure that your website and social profiles are showing up when people search for your product or services online.

What is search engine optimization?

A good search engine marketing company will either take web properties that you own or create new ones for you and build a solid and relevant back link profile for them. What this means is that they will find other relevant websites and get those website owners to put a link to your web properties. This is important to Google because the algorithm that search engines follow is a lot like a popularity contest. If there are a lot of other websites that link to your website, tat sends a signal that gives your site trust. If you have a web property that has a lot of links from crappy sites, then you are going to get some negative attention and Google is not going to let you show up on the first page of Google.

A lot of SEO companies in Austin and around the world will just throw a bunch of these low quality links at your website hoping that you rank. Sometimes it works for a short period of time, but it almost never works as a long term ranking strategy. So beware of cheap SEO services or large link getting firms.

What to look for in a geed Austin SEO agency

When you are looking to improve you online marketing strategy, you need to find a company or person that wants to be more of a business partner that cares about your marketing success than a contract labor service that is only doing one job for you.

A good SEO expert will sit down with you and talk about your marketing approach and come up with a long term strategy. You are going to want to talk about working together to create engaging social profiles and multiple web properties. After all, this is a way to create lead generation for your business. If it is done well, you you can come up with a solid marketing plan where both of you benefit and the return on investment for you is well worth it.

Search engine marketing can grow your business

The bottom line is people will trust that you provide a quality service when your business shows up in the organic such results in a major search engine. This is where most people go to answer the problems that they have. Your business will get more leads and converting customers if you implement SEO into you marketing plan.

Check out this video to learn more:



Welcome to my WordPress Blog All About Austin SEO

Austin TXThis is my personal blog all about the topic of search engine optimization. More specifically, local Austin SEO services. I am an SEO expert, web designer, and social media marketer that is interested in helping local business in Austin Texas reach their goals of being found online.

I will be sharing articles about how to use SEO to get your website, brand, and social profiles in front of people and ultimately get your business more customers. If you are interested in search engine marketing for your business, call me at (512) 865-5304. If I do not answer, be sure to leave a message and I will call you right back.

I look forward to helping you with your marketing efforts. Let’s get you more customers!


Local Search Engine Optimization Strategies To Grow Your Austin Business

Owning a website is a crucial part of owning a business especially in a young and growing city like Austin. There are a lot of factors that many small Austinbusiness owners overlook when it comes to their internet marketing strategies as a whole though. In this article, we are going to take a look at some of ways in which you can improve your online presence to gain more customers and how to find Austin SEO services that can help you easily expand your marketing efforts.

What are you using your business website for?

A lot of small business owners have a simple website that they only advertise on the side of their work trucks or on their business cards. The only people that see them are the people who are looking for their business by name. But, when you search for their product or service on a search engine, their website is nowhere to be found. So if you are using your website to gain more customers, that website is failing.

So what are we going to do to fix this?

The best and easiest way to get more people to know that your business exists is to find the customers that are searching for your product or service online already in the search engines. Search engine optimization is the process of getting a website to show up in a search engine like Google, Yahoo, or Bing when someone enters a related keyword. Google has a very sophisticated algorithm that looks for specific things when it determines whether or not a website is good enough to show in their results when someone is looking for specific information.

What to look for in a good SEO firm

A good SEO service will be able to optimize your website in a way to make sure that the search engines know that what your web property has to say is relevant to what people are searching for and is going to solve their problem in a way that is engaging. This is why social media and video are ranking so well for many search terms.

Going along with that, a really good SEO company will help you not only set up a great website that ranks on the first page of Google for tons of keywords that will put your website in front of potential customers, but will also make sure that your site is engaging and actually turns those visitors into customers. The best Austin SEO services will also create engaging social profiles and help you dominate the search engine results by blanketing the whole first page with all of your local business profiles like Facebook, Twitter, Yelp, Linked In, Better Business Bureau, Yellow Pages, and Four Square. just to name a few.

Think of the business you would be rolling in with all of this online exposure!

Local search engine marketing services

A lot of times people do not understand what all is involved with proper SEO services and will opt to outsource this service for a one time fee. A lot of these marketing firms will just send a few links to your site and charge a low to moderate fee that will probably not deliver very good results. If you are serious about using SEO as part of your business model, which only makes sense in a world that is ever increasingly driven by the internet, you need to treat your SEO consultant as a business partner. After all, this is the person who is going to be bringing in the majority of your customers if they are doing their job right…

So you want someone that is local that you can talk to in person. You want a person that really cares about involving you in the process of getting these new customers. Check out this video below to get started with a great local Austin SEO company: